Tag Archives: communication strategies

The Emperor’s New Clothes

Gaining an Advantage by Acknowledging the Naked Truth About Cultural Differences

Elevating your China Story to Global Audiences in Times of Uncertainty

Being involved in the Chinese market remains a key priority in these multinational corporations (MNCs) strategic plans. However, many fail to adequately communicate their China activities and success stories. This represents a wasted opportunity for MNCs, who sometimes feel they need to wait for a…