A new frontier for European businesses

Its controversial implementation thus far

Broader horizons for foreign business to export to the Chinese market

Before China enacted its new Cybersecurity Law on 7th November, 2016, cross-border data transfer was largely unregulated by the government.

The digital economy has become a crucial driver for China’s economic development, and its market is now a global leader, opening new opportunities for foreign business.

The process of digital globalisation is allowing enterprises to expand their reach beyond what they may have previously thought possible, in an efficient and cost effective way.

China has recently been rolling out a series of new policies to reform its management of cross-border e-commerce (CBEC).

In contrast to many definitions, Cyril Drouin and Christine Wang of Saatchi & Saatchi say the term cross-border e-commerce (CBEC) applies to any brand selling in China with its origins in another country.