Alongside the rapid growth of China’s e-commerce market, Chinese consumers are becoming more sophisticated and have increasingly higher expectations of product safety
China’s vast F&B market is hugely attractive to foreign exporters. However, before they consider dipping their toes in the water they must ensure their IP is fully protected.
Although financial risk management has become more of a priority issue for the Chinese Government, the ‘stability approach’ propounded during the recent Two Sessions clearly indicates that radical reforms in the near future are improbable. Benjamin Jacobs and Yvonne Yu, APCO Worldwide, explain more below.