Tag Archives: marketing

The ups and ups of marketing in China

China’s bewilderingly large and constantly evolving consumer market presents enormous challenges to European SMEs. Writing for the EU SME Centre, Bénédicte Franchel says that companies need to study the market closely and be willing to frequently adapt and update their marketing strategies if they are…

Of Micro Blogs and Macro Markets

When entering the Chinese market, one of the key challenges for any foreign company — especially small and medium-sized enterprises (SMEs) — is effective marketing.