How to make marketing in China PIPL-compliant

A question of how, not if

China’s bewilderingly large and constantly evolving consumer market presents enormous challenges to European SMEs. Writing for the EU SME Centre, Bénédicte Franchel says that companies need to study the market closely and be willing to frequently adapt and update their marketing strategies if they are…

When entering the Chinese market, one of the key challenges for any foreign company — especially small and medium-sized enterprises (SMEs) — is effective marketing.