Tag Archives: SME
China’s bewilderingly large and constantly evolving consumer market presents enormous challenges to European SMEs. Writing for the EU SME Centre, Bénédicte Franchel says that companies need to study the market closely and be willing to frequently adapt and update their marketing strategies if they are…
Corporate social responsibility (CSR) is generally thought of as an add-on to the operations of large multinational corporations looking to improve their image
Despite the rapid catch-up process that is being fostered by the 12th Five-Year Plan and other influential policy documents, the technical innovation capacity of the Chinese information communications technology (ICT) industry is still weak.
According to the EU SME Centre a number of factors have contributed to increased opportunities for European companies exporting food and beverages to China.